Baseball is a game of traditions. Some are obvious, like the seventh-inning stretch, hotdogs, and first pitches. Others may not be as obvious to the casual fan, like the lack of names on the jerseys of your pinstriped heroes. But people notice. “It’s the number one way I know if someone is a true Yankees fan,” asserted one Secaucus resident, “A name on the back of a Yankees jersey is sacrilege. It should be punishable by banishment from the Bronx. Go be a Mets fan.” Here’s the rub: MLBShop and its supplier Fanatics only reliably sell an array Majestic Athletic Cool Base jerseys (typically priced around $119.99) with names. To go name-less, fans are left to buy Authentic Collection models often priced between $219 and $330. As the price to attend a ballgame for a family of four is reaches $500 in nearly every major league city, it would be easy to chalk this up as another barrier to entry with America’s pasttime. Baseball fan and entrepreneur Andrew J. Chapin wasn’t ready to accept that. “As a baseball fan, I know there are two major deterrents when it comes to purchasing a fan jersey: price, and fear the jersey will become useless if the player is traded,” explained Chapin, “And as an entrepreneur, I knew those were solvable problems and whoever found the solution would have a nice business.” Chapin launched AffordableJerseys.com in 2017 as a subsidiary of his San Francisco-based technology startup Benja. By leveraging shared marketing resources and maintaining a low overhead, AffordableJerseys.com is able to offer Majestic Athletic Cool Base jerseys for $99.99 across the board — a savings of $20. They also pioneered a player trade guarantee, a program that exchanges jerseys of recently traded players. While that has lead to success for the growing website, there has been no greater catalyst than this: Yankees jerseys with no name on the back.

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