Apertura. Revista de innovación educativa‏

Gisele Trezza

Resumen biográfico

Customer groups and NGOs have actually stepped in where governments have been ineffective by reporting and keeping track of compliance or non-compliance of company to local laws, to tribes of customers and their governments. Digital marketing has actually also acquired precedence over traditional marketing due to the inherent bias in "Press" technique of marketing interactions. The customer advantages of digital marketing are immense. The new "Pull" design uses a more considerate model where the consumer is truly King. The power of online forums has prompted thousands of companies to set-up their own uncontrolled, unfiltered online forums where consumers can honestly discuss their views about the company.

Brand Jams