Apertura. Revista de innovación educativa‏

Aquilino Tocco

Resumen biográfico

Facebook is the public network with the most dynamic users in a month of the world with nearly 2,200 million, far from the second social network. Facebook as well as people, admits the presence of companies and organizations. However, the objective of their existence in the sociable network is targeted on conversation with users and supporters. Facebook is a network that allows people to communicate with their relatives and buddies, which makes the tone of communication of companies is desired that is emotional and close. In Facebook, a company seeks to bring its brands to the audience, build loyalty, help its customers and, through promotional campaigns create traffic to the state website, to accomplish a conversion (purchase or purchase of the service).

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